Brand Marketing. Currently at Saje. Previously, Mejuri, Silk Laundry, and Virtue Worldwide.
Info
Press
leading the content strategy for all collection launches that year, shaping cohesive narratives that connected campaign visuals with compelling messaging. This work ensured consistency across marketing channels, strengthening brand identity and creating meaningful touchpoints with customers.
Solid value proposition with lack of customer understanding.
Compelling USPs and sustainability initiatives not effectively communicated across their channels.
SEO and e-commerce experience were underoptimized, making it difficult for customers to navigate and understand.
Leverage value proposition into compelling brand storytelling across channels.
Redefine mission, vision, values and incorporate them into the site.
Optimize search ads to expand market reach and optimize ecom journey for the customer.
Developed impactful brand storytelling through the brand’s website, Instagram and email channels.
Positioned USPs at the forefront of the web experience in the Abous us page and through editorial content.
Revamped Google Search Ads and PDP pages to educate customer and reduce friction to drive conversion.
About Us
Uniform collection
Mushroom collection
Perceptions collection
Bridal collection
E-commerce