Brand Marketing. Currently at Saje. Previously, Mejuri, Silk Laundry, and Virtue Worldwide.
Info
Press
Toronto-based marketing professional with 7 years of experience in brand building and driving marketing growth. I’m driven by culturally impactful work and sales with a special knack for product storytelling and content creation.
I began my career in traditional advertising at Virtue Worldwide, where I spearheaded casting, influencer marketing strategy, and the campaign manifesto for Sephora. Building on this foundation, I transitioned in-house to fine jewelry brand Mejuri, where I leveraged my expertise to develop product naming strategies, storytelling, campaign manifestos, organic & paid social strategies, and marketing messaging, supporting the brand's national and global expansion.
Capabilities: Brand identity, Go-To-Market Strategy, Copywriting, Creative Strategy, Casting, Social Media, Influencer Marketing, eCommerce Strategy, Out of Home Advertising, SEO, Digital Marketing.
Clients
Kotn
nomz
Silk Laundry
Jean Dousset
SESE Botanics
Everyday Sunday
Academy
Kid Studio
Doodles
Palm Bay
Bloom financial