Mejuri Icons
As the in-house copywriter, I wrote names, narratives, and campaigns for collections that launched every Monday. Amongst those are Mejuri’s core collection and best-selling styles: The Dôme, The Charlotte, The Heirloom, and The Coin Pendants. For this campaign, I revived our icons with fresh copy that celebrated their status for loyal fans while introducing them to new customers.
Creative Direction Carla Poirier, Jessica Brewer
Art Direction Sam Heichert, Isabella Alesci
Design Taylor Reynolds, Nicole Livey
Copy Nourhan Martin
Landing Page
Four collections, four stories, one landing page. Read more.