Silk Laundry
Australian-based fashion brand Silk Laundry has a great ethos, an excellent product, and an origin story that wasn’t being translated and shared in customer-facing comms. I was brought on to synthesize these stories and bring them to life through brand guidelines and copy direction across all brand touchpoints. We jammed so well that I stayed on to support with day-to-day copy services, develop search ads, and the copy direction for each collection released in 2023.
Brand Guidelines Sample
Taking the Silk Laundry story, putting it in writing, and creating guidelines for how it shows up across all brand touchpoints.
Foundations Collection
Copy direction and development for the brand’s annual Foundations collection, a capsule wardrobe designed to be worn thorugh every season.
Magic Mushrooms Collection
Copy direction and development for the Magic Mushrooms collection, inspired by the fantastic funghi itself.
Product Descriptions
Developed copy for eCommerce and PDP.