Brand Marketing. Currently at Saje. Previously, Mejuri, Silk Laundry, and Virtue Worldwide.
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With a dedicated landing page, an expansive OOH presence—including New York City subway takeovers—VIP gifting, and a range of digital and retail activations, the campaign positioned the Mejuri Icons at the forefront of the customer journey, driving product discovery and reinforcing brand loyalty.
Creative Direction: Carla Piorier, Jess Brewer
Copy & Strategy: Stephanie Ling, Nourhan Martin
Partner with micro-influencers and celebrities to promote the core collection organically.
Encourage UGC to amplify personal stories and styles with the jewelry.
Focus on Instagram, OOH, and email for visual storytelling through aspirational shots.
Run targeted ads on Meta using influencer content and UGC to boost reach and conversions.
Influencer Seeding: Partnered with influencers and celebrities aligned with the brand.
UGC: Encouraged the community to share Mejuri looks using branded hashtags.
Teasers & Launch: Built anticipation with countdowns and leveraged social proof.
Creative Assets: Created sleek visuals & engaging storytelling highlighting equity and covetability of featured products.
- 45% increase in sales.
- 500K impressions across social platforms.
- 15% Instagram growth expanding reach and engagement.
- 20K+ potential customers through influencer partnerships and paid media.
- Increased brand affinity: Social buzz, and community engagement, and features in Fashion magazine.
Social
Web
OOH
Sample Wild Postings