Nourhan Martin

Brand Marketing. Currently at Saje. Previously, Mejuri, Silk Laundry, and Virtue Worldwide.

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03 Your signature, Your Way. 

DOC 234—34/2

An exclusive jewelery collaboration with Jenna Lyons. 
Featuring award-winning journalist Noor Tagouri, storyteller Tommy Dorfman, and Olympic medalist Allyson Felix, this campaign drew inspiration from history, where signet rings symbolized power, prestige, and autonomy.

As part of the collaboration, Mejuri introduced two new signet rings, dedicating $5 USD from each sale to the Mejuri Empowerment Fund, supporting women and non-binary individuals.

The launch exceeded all expectations, achieving 127% of revenue targets within just two days. Both rings sold out by the end of the week, with sales for the 14k solid gold signet ring more than doubling initial projections.. 

Creative Direction: Carla Poirier, Jess Brewer
Art Direction: Sam Heichert, Isabella Alesci
Copy & Strategy: Stephanie Ling, Nourhan Martin



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