Nourhan Martin

Brand Marketing. Currently at Saje. Previously, Mejuri, Silk Laundry, and Virtue Worldwide.

Info
Press
Email
LinkedIn

04 Good as Gold 

DOC 234—34/2

Fall isn’t about being back—it’s simply about being present. Mejuri has long connected with its community through messages of self-love. The Fall 2020 campaign, “GOOD AS GOLD,” stayed true to this ethos, emphasizing self-empowerment while highlighting the handcrafted, high-quality craftsmanship of Mejuri’s products.

In response to the events of the year, the campaign shifted from an individualistic focus—centered on “you,” “my,” or “I”—to embracing a collective spirit, placing greater emphasis on the power of “we.”

Creative Direction: Justine Lançon
Art Direction: Sam Heichert, Setareh Sarmadi
Content Direction & Copy: Stephanie Ling, Nourhan Hesham



Lookbook 

---

INDEX  NEXT