Senior Copywriter & Brand Strategist.
Currently at Saje. Previously, Mejuri, Silk Laundry, and Virtue Worldwide.
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Featured in Strategy magazine.
Recognized by The One Show.
As part of a major rebrand for this iconic 30-year-old Canadian brand, I helped shape a new voice and digital experience that stood out in a sea of sameness. Our goal? Reject artificial wellness clichés and reintroduce Saje as the authority on nature-powered solutions with clarity, boldness, and heart.
I led the rewrite of every single PDP, web, retail, email, and paid transforming generic content into immersive, high-converting experiences. Each one told a richer story: grounded in efficacy, backed by claims, and brought to life through testimonials, use cases, and clear product benefits.
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