Nourhan Martin
Brand Marketing. Currently at Saje. Previously, Mejuri, Silk Laundry, and Virtue Worldwide.
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08 SESE BOTANICSDOC 234—34/2
Nurturing plants the natural way.
Crafting a brand rooted in nature and purpose, I developed the foundation for a vibrant new brand that celebrates the power of nature in modern wellness. From ideation to execution, I developed a compelling brand strategy that defined SESE Botanics’ mission, voice, and identity, ensuring it stands out in a competitive landscape.
Together with the founders, I developed:
- Brand Positioning: Establishing SESE Botanics as a leader in clean, sustainable botanicals through a clear and differentiated value proposition.
- Content Strategy: Creating an editorial blueprint that seamlessly connected storytelling, education, and product benefits, building trust and engagement with potential customers.
- Creative Direction: Overseeing written assets to ensure a cohesive, premium aesthetic across digital, print, and social platforms.
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