Pride Campaign
Pride advertising that puts the community first and reimagines the rainbow flag storefront. For this campaign we partnered with six charities across cities where our stores reside. We used diochromatic film which helped us rise above the noise and attract customers in store. The result was an increase in foot traffic and dollars raised to support non-profits whose services are relied upon by the queer community.
Creative Direction Joel Louzado
Design Joel Louzado, Taylor Reynolds
Copy Nourhan Martin