Valentine’s Day
Instead of moving away from Valentine Day’s tropes, we leaned in. I wrote copy that celebrated the holiday’s cheesiness alongside eye-catching 3D imagery that caught the customer’s attention. The paid ads alone resulted in twice the initially projected clickthru rate. It pays to be corny.
Creative Direction Carla Poirier, Jessica Brewer
Art Direction Sam Heichert
3D Rendering Ada Sokół
Design Joel Louzado
Copy Nourhan Martin